Effective SEO Statistics That Work in 2020

Effective SEO Statistics That Work in 2020

For those who don’t know, let’s first express what SEO means. SEO is the improvement and optimization of search engines. On-site and Off-site SEO is divided into two. It covers all of the transactions carried out for the promotion of search engines.

Evaluating your SEO work and making the necessary changes always take you one step forward. Today, I gathered the most valuable SEO statistics for you. The world of SEO can be confusing. It is essential to keep up with this ever-changing world.

You may be having doubts about which SEO areas your website should focus on.

However, if you know the importance of SEO statistics and take action you can increase your website traffic. This content includes more than 50 powerful SEO statistics that can help you increase your site’s traffic.

What makes SEO statistics important is that they are not only strong but also easily understandable. If you’re ready, you can start reading the content, but first you should look at the headings in the content.

 

9 SEO Statistics

• General SEO Statistics and Facts
• Google Ranking Factors Statistics
• Site SEO Statistics
• Content Marketing and SEO Statistics
• Off Site SEO Statistics
• Local SEO Statistics
• Mobile SEO Statistics
• Voice Search and SEO Statistics
• Video SEO Statistics

Lets start first one.

1. General SEO Statistics and Facts

SEO is a confusing issue for some people. So it is much more accurate to start from the ground. First, you need to try to find the answer to the question of what is SEO.

SEO stands for search engine optimization. It is the process of increasing the amount and quality of traffic to your site by increasing the visibility of your site in search engines like Google.

93% of online experiences start with a search engine. In fact, many people use search engines to find what they are looking for on the Internet. That’s why more than 78,000 Google searches are done in 1 second.

Search is the # 1 driving force for traffic to content sites. Even about 300% more valuable than social media. If you want to drive more traffic to your site, you’ll need to appear in Google search results so users can easily find you.

For best results, your site should be at the top of Google search results. Why? Because according to advanced web rank analysis, 67% of all clicks go to the top five organic results. In addition, 75% of users look no further than the first page of the search engine results page.

However, it can be difficult to get listed at the top of search engine results. For this reason, many site owners use pay-per-click advertising (PPC), a system that allows you to advertise on Google.

However, when you look at SEO and PPC statistics, you may notice that 70% of users ignore paid ads by focusing on organic results. 70% of marketers say that SEO is more effective than PPC in increasing sales.

Therefore it is very important to increase your organic search ranking. To do this, you should consider using a variety of tools, guides, guides and educational content that can help you increase your traffic values.

2. Google Ranking Factors Statistics

Now that you know why your site should be on the first page of Google search results, you can begin to learn about which sites Google brings and how.

Google uses more than 200 factors in its algorithm to rank sites. These SEO ranking factors include domain name age, keywords, ease of use of mobile, number of internal links and much more.

Even if the above are the most important Google ranking factors, it is necessary to mention interesting information such as:

• High-quality content and link generation are the top 2 ranking signals in Google’s algorithm.
• Almost 60% of the top 10 Google ranked pages have a domain name of 3 or more.
• Sites that load pages quickly have significantly higher rankings than sites that have slow loading pages.
• Low bounce rates are associated with higher rankings on Google.
• Pages on the first page on Google have an average of 1,890 meta words.

As you can see, if you want to be the winner in SEO, you have to play the game according to Google’s rules.

3. On-Site SEO Statistics

In-site SEO refers to SEO factors that you can control on your own site. These factors include SEO elements such as keywords on your site, meta description, alt text, URL structure, and more.

If you want to rank higher in search engine results, you need to optimize these elements for SEO. For example, you can write better meta descriptions to drive more traffic to your site. A meta description is a snippet of 155 characters that summarizes the contents of a page.

Search engines use the meta description to determine what your page is about and when it will show it in Google search results.

Your meta description should contain relevant keywords to improve your ranking. Note, however, that it must be interesting enough to allow users to click. 43% of users prefer to click on a particular result based solely on the meta description.

In addition, research has shown that short URLs have better rankings than long URLs, and there is a small correlation between the keyword in the title tag and high search result rankings.

The best approach to completely optimize your site for SEO is to have a checklist. When you have an on-site SEO checklist, you get the chance to perform all the work more accurately and more effectively.

 

4. Content Marketing and SEO Statistics

One of the most important SEO factors on the page is quality blog content. That is why it is included in this list of SEO statistics. Creating quality blog content is one of the most effective and inexpensive ways to strengthen your SEO work.

In fact, 72% of marketers say that content creation is the most effective SEO tactic. So why? Because quality page content is known to increase traffic by 2000%.

According to research, companies producing a blog content have 434% more search engine indexes than pages indexed by search engines. In addition, such sites receive 55% more visitors than non-blog sites.

However, the situation here is definitely quality. First, a short 200-word blog post will not be enough to boost your business to the top of Google search results. Pages with long content get significantly better rankings than short content. In fact, the average word of a Google first page last is 1,890 words.

Content considered usal contextually relevant k will perform significantly better than content that does not include a topic in depth. This means that creating blog posts that focus on a single topic relevant to your audience can help you achieve ranking.

You will also need to add images to your blog posts. Each blog post must have at least 1 image. Content with at least 1 image will get higher rankings than content without images. However, you don’t need to fill your blog post with a ton of images. This will not make any difference.

The titles of your blog posts are also important. Headings of 4-9 words attract the highest and consistent amount of traffic. In this direction, if you make improvements to your site, you will start collecting the fruits of your work in a short time.

Now that you have an idea of ​​how much blog content affects your SEO work, you can start getting new ideas for creating a blog post. The best way to do this is to use a variety of practical techniques for creating blog content.

5. Off Site SEO Statistics

Off-site SEO is also known as off-page SEO. These studies express strategies that you can use to improve your search engine results outside your own site. Offsite SEO consists of a number of different studies. However, off-page SEO, link building and social media consists of two basic strategies.

The top pages of Google search results have an average of more than 35,000 external links. This proves how important links are for SEO.

So, how do you get more links for your site? You should create quality blog posts on your site, write visitors, give references, and sign a lot more.

However, getting links is not always easy. In fact, 65% of marketers say that link building is the most difficult SEO strategy. This strategy is really very difficult. More than 55% of the pages have zero incoming links.

Don’t worry too much about it. The easiest way to get more links is to blog. The more quality blog content you create, the greater your chances of getting links and increasing your SEO values. Companies with blog pages get 97% more links than non-blog pages.

You may be a little hesitant about how being active on social media will improve your SEO work. This is a very natural hesitation. Because many experts are still in discussion about this issue.

91% of marketers optimize their social media profiles for SEO, such as writing relevant social media biographies and posting regularly, including relevant links.

Even if Google says that social media is not a direct SEO ranking factor, an increase in the number of social assets a site has means that it can achieve higher rankings in search engine results.

For example, in the various surveys and case studies, the sites ranked in the top 4 have significantly higher Facebook activities than sites with lower rankings.

 

6. Local SEO Statistics

Local SEO is the process of optimizing your site to get a better ranking for a local audience. As you might expect, this is especially important for the SEO work of small businesses. In fact, according to Google, 46% of all Google searches are local.

In addition, “near” or “near” type searches increased more than 900% in two years. These local calls bring customers to the door of small businesses. 72% of local searchers visit a store within 8 kilometers. In addition, 18% of local calls from smartphones result in purchases within a day.

It all starts with your company name and domain name. Businesses with a strong keyword named company will be 1.5 points higher in search engine results. For example, if you own a bakery in Ankara, a company name such as Ankara Başkent Fırın will help you rank higher in the local search engine results.

Here’s how to strengthen your local SEO work:

• Create a Google My Business account and complete your profile.
• Get more reviews from your happy customers.
• Write content based on local news and events.
• Use local keywords in content.
• Take advantage of online business directories such as Yelp.

And the other one;

7. Mobile SEO Stats

When considering SEO and Google search engine rankings, you should also consider mobile. As a result, mobile accounted for 52% of all web traffic in 2018.

Your site needs to be optimized for mobile devices, as 3 out of 4 smartphone owners first go to mobile calling to meet their immediate needs. It is important to note that Google states that your site will not be able to rank if it is not suitable for mobile devices.

For mobile devices, position 1 is very strong. The first organic list on mobile devices receives 27% of clicks, whereas on desktop devices, this rate is 19%. This means that for mobile devices, row 1 is 3 times more valuable than row 2.

In addition, a site suitable for mobile devices will help you gain more customers. 61% of mobile users are more likely to contact a business with a mobile site. In addition, 51% of searchers are more likely to shop from a site optimized for mobile devices.

8. Voice Search and SEO Statistics

Even though the mobile search is absolutely popular, the number of people performing voice calls using tools like Siri and Amazon Alexa is increasing day by day. In fact, by 2020, almost 30% of all web browsing and searches will be done without screens.

Because voice search is so easy and convenient, many young people use it not only for driving directions or playing a particular song but also for shopping purposes. 40% of generation Y uses voice dialing before making online purchases.

If you don’t want to optimize your site for voice search, you should consider deciding again after seeing the following data:

• 40% of all answers from the voice call are from the prominent snippet.
• Sites with strong link authority tend to get better rankings in voice search.
• The average Google search result for a voice search includes 2,312 words.
• The average reading level of the voice call result is in the 9th grade.
• About 75% of voice search results are one of the top 3 desktop results for a given query.

The next one is;

 

9. Video SEO Statistics

Online videos are one of the most popular forms of online content. Many people forget that videos can also increase SEO and site traffic. 7 out of 10 marketing experts are considering optimizing the video for SEO.

There is a very clear reason for this. Because they get great results with video. If you have a video on your homepage, the content that contains the video will be 53 times more likely to appear on Google.

In general, video marketers receive 41% more site traffic than non-video marketers. In addition, video marketers earn 49% faster revenue than non-video marketers.

Also, note that YouTube is the world’s 2nd largest search engine. According to research on YouTube videos, the higher the number of views, comments, shares, and likes, the higher the YouTube ranking of the video.

More; datcodigital.com/seo