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Google used to have an algorithm like Pagerank. Therefore, linking was very important. Google would not look where the link you received on your site. The important thing was how many links you got. However, today, this linking structure has changed and has been replaced by the User Experience. While your site is under construction, you should plan by predicting the behavior of users. By identifying all the questions visitors are looking for, they should find ways to keep them on your site, providing answers unintentionally. If you want to come to the top in search engines and be permanent; you should optimize your website on user experience. The importance of linking has not decreased yet, only the importance of quality linking has increased.
Linking, which is at the beginning of the off-site seo work, is still active. Avoid getting links from irrelevant sites and stay away from spam links. Don't overload keywords, and target long-tail words. You should pay attention to your trust flow in Majestic, url and domain rating scores in Ahrefs. Report spam links, google links and disavow tool.
With the increase in mobile usage, there has been an increase in local search results. Certain search results are observed to vary by region, so local searches should definitely be given importance in Seo techniques. Another issue I would like to mention is that local searches include many new sectors day by day. For this reason, it should be paid attention that your sectoral seo works can run through local searches.
Make sure to apply on-site optimization, one of the most important techniques of Seo, to your site. Identify the shortcomings on your site and fix them as soon as possible. Developing artificial intelligence has a great impact on search results, therefore; The importance of coding is increasing.
Creative and Original Content
Creative and original content; it does not mean that the content is nowhere. Original content; are articles that connect the visitor to the article, attract attention and provide information. Therefore, you should always provide real and quality information to your visitors.
The Importance of Social Media
Now, we live in the age of social media and pay attention to social media on Google. You should use social media actively for your company; If you can, you should definitely get help from social media experts or social media agencies. With the posts you make on social media, you can attract visitors to your site and enable them to spend a long time on your site.
Remember Site Security
Security on the site is also very important. You should definitely close the gaps on your site. Without your knowledge, malicious code may be left on your site by others. Therefore, you should constantly check the security of your site.