SEO and Digital Marketing Blog

Everything about SEO tips, strategies, algorithms and Google SEO techniques is hidden in the content in this category.
What is Performance Marketing
Thursday, 05 November 2020 / Published in Ads (SEM), Technical SEO, WordPress SEO
What is Performance Marketing? Performance marketing according to the definition of Performance Marketing Authority; is a comprehensive marketing technique where the advertiser pays marketing companies (Google Partner, digital marketing agency, etc.) when they take certain actions such as sales or clicks, using online marketing and advertising tools. In traditional advertising, prepayment is made regardless of
what is brand awareness
Friday, 30 October 2020 / Published in Ads (SEM), E-Commerce SEO, Technical SEO, WordPress SEO
What is Brand Awareness? Brand awareness is the degree to which a brand is recognized by the target group and is associated with a product or product category. This is customer awareness of the brand. Brand awareness is the first step to strategically influencing the customer’s decision-making process. ► Companies spend a lot of money
5 SEO Methods That Can Be Applied At Any Time
Friday, 23 October 2020 / Published in Technical SEO
5 SEO Methods That Can Be Applied At Any Time SEO (Search Engine Optimization) is a lot of optimization process that needs to be done to ensure the visibility of a website for a keyword or keyword group on organic search engine results pages. The higher a web page’s position on organic search results pages,
What is Google ADS
Friday, 16 October 2020 / Published in Ads (SEM)
What is Google ADS? Google AdWords is a system that allows you to reach users looking for your business’s products or services more easily. The ability to measure and pay only for the clicks you receive makes it almost one of the first advertising choices of many companies. Google, used since 1998 and today, with
Why Websites Need Professional SEO
Wednesday, 07 October 2020 / Published in Technical SEO
Why Websites Need Professional SEO? When it comes to SEO, each page is a landing page. And when we say “every page” we are talking about all pages that can be crawled and indexed by search engines. Well, then let’s talk about what a landing page means. Many answers can be given to this question,
How to Write Seo Friendly Content
Friday, 25 September 2020 / Published in Technical SEO, WordPress SEO
How to Write Seo Friendly Content? All written works created by the mission of Google search engine to provide the most accurate information in the best way and shared on the internet are called SEO compatible / Seo Friendly articles. All the articles written with the correct information in the relationship of introduction, development, and
How to Rank Higher On Google In 2020
Monday, 07 September 2020 / Published in WordPress SEO
How to Rank Higher On Google In 2020? In order for any website to become more accessible, it is very important to rank high in Google searches. For this reason, the website owners frequently research on this subject, and the necessary studies are carried out with great care. The most used search engine by internet users worldwide is
SEO Friendly Link Building
Thursday, 30 July 2020 / Published in Ads (SEM), E-Commerce SEO, Technical SEO, WordPress SEO
SEO Friendly Link Building The link building process plays an important role in the SEO studies of websites. For this reason, the links should be created in the best way for the right SEO. The links, which have become a great need for the website to become more known and grow, are easier and more
Best Website Speed Test Tools
Wednesday, 22 July 2020 / Published in Ads (SEM), E-Commerce SEO, Technical SEO, WordPress SEO
Best Website Speed Test Tools No website owner wants a low-speed website. For this not to happen to you, you should monitor the overall performance of your website. Site speed testing tools help you track your page speed and get insight into your website’s weak spots. This way, you can make improvements as needed. In
How to Create Successful Seo Strategy
Thursday, 09 July 2020 / Published in Ads (SEM), E-Commerce SEO, Technical SEO, WordPress SEO
How to Create a Successful Seo Strategy? One of the ways to achieve long-term success with SEO is through knowing how to manage the SEO process. Just knowing how to start the SEO process is not enough. The important thing is to implement this and continue the process. You can plan very good works, you

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  • in Ads (SEM), Technical SEO, WordPress SEO

    What is Performance Marketing?

    What is Performance Marketing? Performance marketing according to the definition of Performance Marketing Authority; is a comprehensive marketing technique where the advertiser pays marketing companies (Google Partner, digital marketing agency, etc.) when they take certain actions such as sales or clicks, using online marketing and advertising tool...
  • in Ads (SEM), E-Commerce SEO, Technical SEO, WordPress SEO

    What is Brand Awareness?

    What is Brand Awareness? Brand awareness is the degree to which a brand is recognized by the target group and is associated with a product or product category. This is customer awareness of the brand. Brand awareness is the first step to strategically influencing the customer’s decision-making process. ► Companies spend a lot of money...

Technical SEO

Ideas for Seo Techniques

Giving the most accurate result to users in the shortest time is the most important factor for Google. With the development of technology, it updates itself to deliver the right results to its users on Google. For example; In 2015, we saw the artificial intelligence algorithm. In order to be on the rise in Google, attention should be paid to mobile compatibility, site speed, quality content and visit-oriented work. Recently, social media has also gained importance for Seo. To avoid being affected by updates, Google should create sites for visitors, not sites for search engines.

Google used to have an algorithm like Pagerank. Therefore, linking was very important. Google would not look where the link you received on your site. The important thing was how many links you got. However, today, this linking structure has changed and has been replaced by the User Experience. While your site is under construction, you should plan by predicting the behavior of users. By identifying all the questions visitors are looking for, they should find ways to keep them on your site, providing answers unintentionally. If you want to come to the top in search engines and be permanent; you should optimize your website on user experience. The importance of linking has not decreased yet, only the importance of quality linking has increased.

Linking, which is at the beginning of the off-site seo work, is still active. Avoid getting links from irrelevant sites and stay away from spam links. Don't overload keywords, and target long-tail words. You should pay attention to your trust flow in Majestic, url and domain rating scores in Ahrefs. Report spam links, google links and disavow tool.

With the increase in mobile usage, there has been an increase in local search results. Certain search results are observed to vary by region, so local searches should definitely be given importance in Seo techniques. Another issue I would like to mention is that local searches include many new sectors day by day. For this reason, it should be paid attention that your sectoral seo works can run through local searches.

In-Site Optimization

Make sure to apply on-site optimization, one of the most important techniques of Seo, to your site. Identify the shortcomings on your site and fix them as soon as possible. Developing artificial intelligence has a great impact on search results, therefore; The importance of coding is increasing.

Creative and Original Content

Creative and original content; it does not mean that the content is nowhere. Original content; are articles that connect the visitor to the article, attract attention and provide information. Therefore, you should always provide real and quality information to your visitors.

The Importance of Social Media

Now, we live in the age of social media and pay attention to social media on Google. You should use social media actively for your company; If you can, you should definitely get help from social media experts or social media agencies. With the posts you make on social media, you can attract visitors to your site and enable them to spend a long time on your site.

Remember Site Security

Security on the site is also very important. You should definitely close the gaps on your site. Without your knowledge, malicious code may be left on your site by others. Therefore, you should constantly check the security of your site.

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