What is Google ADS?
Google AdWords is a system that allows you to reach users looking for your business’s products or services more easily. The ability to measure and pay only for the clicks you receive makes it almost one of the first advertising choices of many companies.
Google, used since 1998 and today, with more than 2 million calls per minute, the world’s best, while Turkey is a search engine that has chosen 99% of internet users. Developing its technology day by day, Google AdWords, which was introduced in the early 2000s, gained a different and very important dimension in the search for information, products, and services on the internet.
Over the years, advances in technology have changed the way we find, send, and receive information. It has even radically changed how to shop today.
As a giant internet company that has an important role in the development of technology, Google; comes first. Founded in 1998, Google is a popular search engine used by about 70% of internet users to search for anything related to the world.
It delivers thousands of results in less than a second on products, tips, videos, local businesses, and much more. People perform more than 40,000 search queries per second on Google today, more than 3 billion searches per day, and more than a trillion searches each year. In such a climate, Google Ads has become one of the world’s largest and most popular pay-per-click advertising platforms.
Advertisers on this platform only pay when a user clicks on their ads. Other search engines use similar techniques for advertising platforms. But Google is so widely used by potential customers and advertisers that the paid search term is most often associated with Google ads.
From an advertiser’s perspective, the Google Ads platform allows users to create campaigns that will only appear when they search for a keyword they want to advertise. For an even more narrowly focused approach, local businesses can target people searching for their keywords in a specific geographic area.
Although Google Ads usually requires a large advertising budget, it also requires experience. Otherwise, the resource spent on advertising will be wasted. Google wants to present the best to its user, so you have to offer the same.
Should I Advertise with Google Ads?
In the light of this information, the answer to the question of where to advertise in the stage of advertising platform selection varies according to the situation; Depending on your business, target audience, and goals, one might be better than the other.
Google Ads helps you find new customers immediately and gives you an instant return on your marketing investment in the process.
Considering that small businesses often have a limited marketing budget and it can be extremely difficult to decide where to use their advertising spending, we can understand how far the subject is generalized.
For this reason, it is necessary to carry out an advertising campaign focusing on the qualities of the business to be advertised rather than an ordinary advertisement.
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