How to use Semrush for SEO – Semrush for Beginners
SEMrush is one of the online tools that you can regularly monitor the performance of your website and competing websites from SEO (Search Engine Optimizatin) to PPC (Pay Per Click) when it comes to digital marketing. In addition to the vital data it provides, it stands out with its innovative approach and following the trends regularly.
By using SEMrush well, you can have an important advantage in your digital marketing efforts. With these thoughts, we have prepared a comprehensive guideline for those who have invested or will do so. You can find answer the question of how to use SEMrush for beginners.
After reading the article and evaluating our offer in the last section, you will start using SEMrush much more effectively.
Introduction – About SEMrush
SEMrush is an online tool that you can buy with monthly payment. You can start using SEMrush by paying $ 99.95 per month with the “Pro” payment plan at the best price. At first, this price may not seem very affordable, but given the similar tools in the market and the services it provides, this budget seems quite reasonable. With the Pro plan, you can add 5 websites as projects and use them. If you choose to use it annually, you can save 200 Usd by paying 999 Usd instead of 1199 in this plan.
Before we decide which package suits you best, let’s review the key features of the vehicle:
- Domain Analytics: In this section, you can get important things about the SEO or PPC performance of any domain that you own or don’t.
- Projects: This section is used for on-site Audit, ranking and backlink tracking, etc. services for any domain you define as a project.
- Reporting : SEMRush can offer regular reports in PDF format on your sites, some pricing plans have features such as personal branding in reports (Pro plan does not have this feature).
- User Management: Each account will start with one user depending on the package you choose, and you can allow up to 9 people to access their SEMRush accounts with their own username (Pro plan is limited to only one user). It is also worth mentioning that there is a monthly payment of $ 140 for each extra user.
- Other: You can prepare dashboards by providing API access to show in different applications (Pro plan does not have this feature).
Now that we have an idea about each feature, we can start providing information about how you can use SEMrush.
You can see the SEMrush Dashboard in the image above. Each main function is listed on the left, the main categories are: Domain Analytics, Keyword Analytics, Project, My Reports. There are also two other features, called SEO Content Template and Topic Research, which we will briefly introduce, which are beta at this stage of the article.
You can type a keyword or domain name to get started. When you enter a domain name, you switch to the “Domain Analysis” section and a keyword opens the “Keyword Analysis” page.
In this example, we did a search for “Amazon.com”. As you can see in the image, you can choose which location the marketing results are based on. Providing data analysis by geographic location is just one of the features that make SEMrush stand out; when you make a search, you should always make sure to check the results according to the country targeted by the site. So you can be sure that you get the most accurate results.
Creating and Managing a Project
It’s time to start your first project before moving on to the search features.
From the control panel, you will see a button on the right called “Projects” with an “add” button (+) next to it. When you click this button, the box where you can enter your project’s domain name and name opens as above. Enter your information and click the “create” button.
After creating your project, you will see a short list of the tools SEMrush has as above. Unfortunately, for now you have to create a separate project for mobile and desktop versions of your WEBsite.
The Site Audit tool performs a number of on-site SEO checks on your site and generates a list of potentially on-site improvements that can be done technically. What makes this tool special and important for us is that this section is constantly updated by following important Google developments. In addition, the fact that it provides the opportunity to compare the results of the scans at certain dates helps us to create development reports in the form of Before – After in case of errors on the site.
Pro Tip: We recommend you to prioritize the errors under the “Errors” header, which is shown in red and contains important on-site SEO errors. We advise you not to consider the “Total Score” section mentioned in this report, it does not mean anything more than a score provided by SEMrush. However, your increase in this score from week to week will affect the SEO studies in the final analysis.
Position tracking allows you to see where your website ranks for certain keywords in search engines. While the data in this section isn’t 100 percent accurate, it’s a great way to instantly keep up with the progress on your sites.
As you can see in the image, it is very important to choose location and device while following the sequence. You can narrow the results by choosing region and city optionally. Then you can choose which device the data will be pulled from.
You can add competing websites to the section in the field above. This is completely optional but we recommend adding a few competitors to compare. It is recommended for knowing the performance of your site and how you can potentially get results.
At the last stage, you need to add the keywords you want to follow to the ranking tracking feature. You can add the keywords you choose in this section either manually, with Google Analytics, or with SEMRush, or by uploading the file you created earlier. In order to upload keywords from Google Analytics, you need to give access to SEMRush, we will touch on the following articles. You also have the opportunity to enter competitor website information at a later stage.
Pro Tip: Don’t forget to enter tags when entering your keywords. Thus, you can track your performance on a label (subject title) basis and compare with competitors.
SEO Ideas or On Page SEO Checker
This section provides practical on-site optimization suggestions that can be performed quickly on your website. This can sometimes be in the form of a keyword that can be added to your page, and sometimes you may be warned that you are using your target keyword excessively in your content.
To start working in the SEO ideas section, you need to select the pages of your site that you want to be optimized. You can import this list or enter each URL manually. When you’re ready, SEO Ideas will begin analyzing the pages you choose. After that, he divides the ideas into separate categories with their own colors.
- Strategy ideas: If you have more than one page on your website targeting the same keyword, these are shown. If you already have another higher-ranking page on the search engine on your site, trying and ranking a page takes time.
- Semantic Ideas: Search engines take into account relevant content when ranking for keywords; this semantic section will tell you if it will also help target the search terms related to the content on your page.
- Content Ideas: This section will help you get any ideas for page content. The development of title tags (<h1> <h2>) will suggest things like adding more content.
- Backlink ideas: Backlinks are a very important part of SEO, this section will alert you to potential link building opportunities for your business and help you develop link texts.
- Technical ideas: You can see the kinds of errors that will require you to check the site in this section. If your site has a high level of errors, we recommend that you run the site audit application.
- User Experience Ideas: Today, the user interface of your website, navigation structure and being easy to navigate are becoming much more important. This section tries to show you potentially confusing sections and uses Google Analytics to capture this data.
You can see more data when you click on one of the page ideas. You will find that there is a difficulty level for each of the proposed changes. Some changes may seem more difficult than others, so it might be a good idea to start from easy to difficult.
Pro Tip: Our advice is to give priority to correcting important errors in the Site Audit section. You can then implement the suggestions in this section through your mind and logic filter. After all, SEMrush may not know your priorities, where you have to take responsibility and make a decision about whether or not to implement the suggestions accordingly.
Social Media Tracker
By giving the Social Media tool access to your brand’s social media accounts below and stating your competitors, you can receive a social media benchmark report on a regular basis.
- Google Plus
There are a number of features this tool offers, below are some of the features that will improve your social media presence:
- You can review multiple competing social media events.
- You can monitor the ups and downs of the traffic received by your social accounts.
- You can look at the top trending hashtags used by your competitors.
- You can compare your own social media habits and the amount of interaction, such as frequency broadcasting with your competitors.
- You can export multiple types of data in PDF format.
Brand monitoring is a new feature for SEMrush; it allows tracking of specific keywords to see how often and in which location they are mentioned. You can use this information to improve your marketing strategy; For example, you can reach sites that do not contain a link for your own site but mentioned from your brand.
Pro Tip: Don’t just use this tool to detect web pages that your brand goes through. With this tool, you can discover online content that your web address has passed but has not linked to your site, and you can also use it for backlink purchase and tracking.
PPC (Pay Per Click)
Using SEMrush for your PPC research can be a good way to effectively use your budget for digital advertising. The data this tool can capture is a surprising amount and can really get you to an advantageous point. Once you have finished planning your SEMrush related PPC strategy, you can transfer all the content to your AdWords account with a single click.
You can also go to the “negative” tab and add any negative keyword at the campaign level that you don’t want to show in your ads.
Organic Traffic Insights
You give this tool access to your website’s Google Analytics and Search Console accounts. By matching on the basis of landing page, the tool informs which page your organic rank with how many search queries.
It allows you to regularly monitor both the organic traffic performance and the organic traffic you get from the different search queries we call long tail.
Pro Tip: With the tool, you can regularly track how many different search queries your landing page ranks with. You can make adjustments to your content to pass these search queries. This way, you will be able to regularly increase the organic traffic you get from long tail search queries.
This section is the field that contains all the information you want to learn about domain names. There are several tools in this section to help you gather efficient information about your competitors and your own domain.
To look at the overview of any domain, all you have to do is enter the URL in the search bar at the top. So you can see all the data that SEMrush has in that domain. You can click on the data in the results to expand the information.
In the “Overview” section, 4 main data groups are displayed: Organic Search, Paid Search, Backlinks and Display Advertising. Each of them is coordinated with different colors.
This section shows the monthly organic traffic your site receives. You can review multiple charts that show branding and direct non-brand name traffic, trends in organic and paid keywords, and more. To get all of the data, you can click on the “view full report” button and save a copy of the report to your computer with the “export” option.
The paid search area shows how much traffic can be earned from the paid advertising space.
Paid search statistics are very similar to organic search statistics; however, these are the results of paid search ads. SEMRush can show the competitiveness of certain keywords and what type of Cost-Per-Click (CPC) you expect.
Video Ad ( Advertesing Research)
If you are publishing video advertisements on your site on YouTube, you can use this section to get statistical data.
This report will show how many users have been viewed since your ad was published. When you click on any video, you can see your homepage associated with the ad.
This section displays the backlink found by SEMrush. When you expand the data here, you can see where the backlinks come from.
Here, you can get detailed information about the domains to which you get the most links, the follow / nofollow rate of the links and the link texts that the links have.
Pro Tip: We need to mention that Semrush’s backlink tool is far behind Ahrefs.com-like tools in tracking backlink performance. It is useful to consider this situation while making your analysis. Take care to use other backlink analysis tools as well.
The traffic analysis page works very similarly to Google Analytics. It will show your monthly traffic with various sources, each separated by different colors. You can learn a lot about customer behavior from this data; for example, you can see which country the call came from and where users went after visiting the website. You can access more data that can be expanded in each of these reports, see which search engines you use and which social media platforms are most popular.
This domain is a list of the top 100,000 domains in SEMrush. For anyone in digital marketing, we can say that this is a pretty interesting section that will help you research the best possible website. You can use the sites listed here to get backlinks. You can also see high-performing Web sites by looking at the “Winners-Losers” section.
This field shows you a list of websites that are in the top 100,000 and are similar to these sites. The results shown in parentheses are the general figures for that month, while the green and red results show movements in areas such as organic traffic from the search engine, ad traffic, keywords, and monthly click costs in AdWords.
The sites listed at the top of the search are the winners with a normal increase in traffic; The ones at the bottom are considered as losers due to the loss in traffic. When you click on any of these sites, you will be directed to the “domain overview” page so that they can further analyze it.
In this section, which you can use to compare multiple domains, you can enter up to 5 Web sites and receive data to show both graphics and tables. Above, you can see a simple example model that allows you to compare 3 domains, here we used amazon.com, ebay.com, netflix.com. The graph shows which site has a higher search volume.
If you choose to use the advanced mode, you can add two other sites to compare the results. You can review with the keywords compiled from the 5 sites we compare.
The keyword analysis section is the section that displays the results that will be shown when you type a keyword in the search bar instead of the domain name. Keywords are like bread and butter of someone who searching the web. Regardless of what people are searching for, they will use other keywords to search. This is where Keyword analysis is useful; With SEMrush, you can get all the detailed information you need about any keyword you can think of.
Keyword Analysis Overview
In the keyword overview section, you can see a graph similar to the domain search that shows CPC (cost per click) for the keyword. Below is a list of the data you will get with each search term.
- Volume: Several times the period in which these keywords have been searched for a month. This is a great way to determine the popularity of a particular keyword. While single-word or short keywords are often the ones that bring the most traffic due to the width of the term, “long tail” keywords are more likely to be specific to a specific understanding, type of service, or match.
- Number of results: You will see the number of results listed on Google for this keyword; is a good indicator of how competitive this keyword and industry are.
- Trend: You can see how popular the keyword you questioned has been in the past 12 months. Following the latest trends frequently allows you to understand in which area of the industry you can provide the best service.
- CPC (Cost Per Click): You can see the cost price of each keyword in Google AdWords. If you are planning to start a PPC campaign, then it will definitely be useful to research which keywords they will bid best using this campaign.
- Competition: Here are the metrics that show how competitive a keyword is in Google AdWords.
Pro Tip: While doing your Keyword research, we suggest you use the Keyword Magic Tool, which is still in Beta phase, to make it a habit. It will help you create a content strategy by finding other semantically relevant keywords related to a particular topic title.
Sometimes a website may lose its rank for a short time due to fluctuations in search engines. Sometimes the reason may not be search engines, a fragility may arise if the competition becomes the focus of the keywords on the Web site and other Web sites targeting these keywords come to the fore with their content.
As you can see in the sample chart above, you can get data on how the website has fluctuated in the last 30 days. It is possible to say that the sensitivity and vulnerability rate increases as the score increases in this tool, which gives the ripple rate between 0 and 10. You can also use a widget that you can place on your website to easily access this statistic.
If you have a customer communicating with you about the ranking of a page or keyword, we recommend that you take a look at this tool. This data can prove that a change on Google is effective and can help justify you with variability in the ranking.
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