Impact of the Coronavirus to SEO
Coronavirus (Covid-19), which has been a part of our lives recently, has influenced the world in many areas and the problems it creates are growing rapidly. While this process was an opportunity for some companies, it also started serious problems for some companies.
With this epidemic, every area of our lives, from business life to social activities and travel plans, was deeply affected. While trying to stay as home as possible to protect ourselves and our environment, work patterns in some sectors also changed shape. While the sectors suitable for working from the home move to remote working order, those whose work is not suitable for such a working order to continue to go to their jobs by trying to maintain social distance. With the epidemic that affects not only the way of working and employees but also the sectors, many brands close their stores for a while and continue their way with online sales. Alright, what happens now?
The fact that physical stores are closed for an indefinite period for brands means that the works continue completely digitally. Especially in this period, the brands that are more visible and accessible in organic results benefit from the SEO work they have done so far. However, Covid-19 also got involved in SEO and changed SEO in many different areas. For this reason, the world we know is only slightly different. In this article, I will talk about how your SEO strategies will be affected and what you can do during the pandemic period.
When we first look at the sector, we see that each sector is affected in different ways. Tourism, food, cosmetics, textile… Not all sectors experience the same effect in this period.
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You can see the sector’s data of Neil Patel below:
Which sectors were positively affected by the coronavirus?
- Online Series and Movie Portals.
There has been a noticeable increase in new generation internet television platforms since last months. The campaigns of the companies and the new content they put on the vision attract the attention of the users and increase the demand.
As we know, people seem to be active in media use to get accurate information due to the epidemic.
- Game Industry
As long as we are at home, the playing times in various portals increase rapidly. Especially the rate of playing mobile games has been increasing recently. This brings the earnings of the game companies to the top during this period.
It is used not only technologically but also in products such as lego and puzzle.
- Distance Education and Work
Employees continued their work with video conferences. Students receive their distance education online. In this way, various application installations have become widespread.
- Online Market Chains
Because of the epidemic, people often increased their demands in this direction. People who go out and avoid the infection of the epidemic are aiming to reduce the effect of the virus by placing their orders online. In this way, online market chains are positively affected by this process.
- Sports Equipment
As the gyms are closed, there is a noticeable increase in the sales of home fitness products, weight training, and yoga equipment.
Which sectors were negatively affected by the coronavirus?
- Sports Media
In many parts of the world, while the sports competitions were canceled or postponed, the sports media experienced a decrease in content.
- Holiday Firms
Many holiday firms have been experiencing a rapid decline recently. Since the virus has no definitive consequences for the upcoming process, users have canceled and affected their vacation plans.
- Online Food Ordering
With the return of office life all of a sudden, the rate of people eating outside decreased. People who work at home have increased their rates of cooking because of their hygiene concerns and to evaluate their time. In this case, more interest in recipes and recipe videos increased.
- Real Estate
Demand for online websites selling and renting has decreased. They reduce the long-term thoughts of people and address their basic needs.
When education and work go completely online, an intense decrease is observed in the transportation sector.
How Should Companies Manage This Process?
Keep Your Communication Tight: We are in constant communication while in the office. While it is very simple to talk to our friends with us, everyone works in different environments in this process and decreases in the communication process. This can cause communication breaks. In this case, you can increase the efficiency with online meetings by making use of communication environments.
Keep Your Communication Tight With Customers: Of course, meeting face to face is always more effective in transferring emotions and thoughts. However, to have the same effect during this period, online meetings should be held regularly and the exchange of ideas should be shared. We have to continue our communication with our customers and approach our customers who are in trouble and critical customers with understanding. We must follow our business partners closely. We must show them the understanding of our customers as well, but we must develop alternatives for our business partners at risk.
Make Process-Related Plans: It’s really hard to imagine what the future will be as the epidemic continues to spread. Changes experienced in this process can be turned into an opportunity if it is executed as planned and programmed.