Why Websites Need Professional SEO?
When it comes to SEO, each page is a landing page. And when we say “every page” we are talking about all pages that can be crawled and indexed by search engines.
Well, then let’s talk about what a landing page means. Many answers can be given to this question, such as design, usefulness, transformations. As an SEO agency today we will give some information about on-page SEO optimization.
A good landing page:
- It attracts the attention of visitors.
- It addresses needs, wants, and requirements.
- Answers important/relevant questions.
- Convince to demand the solution you provided.
- It leads them to take a specific action.
Considering all these, we can say that every page on a website will be in good shape with the attention of the SEO expert. No web page is out of the scope of SEO. So, if the page is relevant to the visitor, it is closely related to SEO. However, not all pages are created equally.
Each page on a website should look like this:
- If you have a unique purpose,
- Attract different audiences,
- Direct visitors to different destinations.
It is the duty of the SEO professional to determine which websites are most valuable (the greatest opportunities for profit) at any given time in a digital marketing campaign.
With this in mind, let’s discuss the reasons why an optimization campaign is the most important page. Let’s mention a few of the pages that every SEO specialist should pay attention to.
Home Page Optimization
Home page; It is usually one of the single most visited pages of any website and often the first page that the visitor is seen.
But there is a reason why a visitor is navigating your homepage. Easily reach the answers to the questions he seeks and wants to reach. Namely; The home page should provide a global view of what the website has to offer. It should indicate the bigger picture of the products and services you offer to visitors and why they should do business with you.
Your homepage acts as a gateway where the visitor will find more details about the products and services you offer, allowing them to start their journey on your site.
Many SEO experts; make mistakes because they try to optimize home pages for the business’s primary product or service. This strategy can be good if you are a singular product or service company. However, when you offer something outside of the scope of a product/category, the optimization of the homepage becomes irrelevant.
To optimize a home page, a better and more sustainable strategy is to focus on the company’s brand name.
This makes it easy to optimize the homepage. Because when writing the name of the company, the home page should be more relevant than any other page on a competitor’s website.
About Us Page Optimization
Studies have proven that visitors are more likely to not convert when they see a website’s about us page. This statistic can prove a symptom or result.
Symptom: Visitors intending to convert will proceed by looking at the about us section of a site.
Conclusion: Visitors to the About page are heavily influenced by the content and more prone to conversion if they provide what they want to learn.
Either way, the page is an essential part of the conversion process. This means that the about us page is an important page to drive traffic.
Like any good home page, the you are about us page should play its role in the conversion process.
About us page might look like a strange page to try to optimize; however, in reality, there are many keywords specially prepared for these pages.
Contact Page Optimization
There’s only one reason a visitor deliberately goes to the contact us page. That’s because he wants your contact details.
In fact, no one can predict what they will do with this information. Maybe he’ll send you an email, maybe he’ll call, or maybe he just wants to reach out because he wants to know where you are. And this is the last option that allows us to make prime improvements.
Whether you are a national or a local company, inevitably some people prefer to do business with their relatives. A quick bit of keyword research will likely prove this for your industry.
- Focus your optimization efforts on your location.
- Find keywords that are most relevant to your field by searchers.
- Integrate maps on your contact page.
- Use the scheme with your address and phone number.
- Most importantly: Make it easy for visitors to contact you.