What is Performance Marketing?
Performance marketing according to the definition of Performance Marketing Authority; is a comprehensive marketing technique where the advertiser pays marketing companies (Google Partner, digital marketing agency, etc.) when they take certain actions such as sales or clicks, using online marketing and advertising tools.
In traditional advertising, prepayment is made regardless of whether the advertisement was successful or not. In performance marketing; advertisers only pay for successful actions such as clicks, views, and conversions. In this sense, it is very profitable for companies and brands. While results cannot be obtained instantly in traditional marketing, real-time return rates (ROI) of investments can be measured in performance marketing.
Because the traditional marketing approach is not measurable and reportable, brands have turned their direction to performance marketing, a type of marketing based on data
Today; performance marketing campaigns offer the opportunity to measure everything from brand reach to conversion rate in a single ad. The new marketing approach helps advertisers optimize their campaigns at the best cost by providing valuable information about their performance
With Performance Marketing campaigns, advertisers pay when impressions, clicks, or a certain action is completed.
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Now let’s learn the benefits of performance marketing.
Benefits of Performance Marketing
The main benefit of performance marketing is that; it is 100% measurable.
Thanks to the advanced advertising platforms, all your campaign results are monitored and reported.
In most traditional advertising methods, the advertiser prepays for the ad, regardless of performance. This could mean that the ad budget can be spent without seeing a conversion. With performance marketing, advertisers only pay per click, view, and conversion.
Performance marketing has evolved, thanks to new technology and changing consumer behavior. In today’s performance-based world, digital marketing is about “reaching the right people at the right time”.
Before measuring the success of any campaign, it’s important to set your campaign goals. It is important to set branding or product selling goals before the campaign. Your campaign’s goals determine where your ads appear, who can see them, and other factors vital to success.
Performance Marketing and Affiliate Marketing
Affiliate Marketing is a double-profit marketing model. In fact, performance marketing is also needed to use this type of marketing effectively. The reason is obvious; Internet ads, social media, and social media ads are required to deliver the product or service you will promote to more users. With the performance marketing method used, users coming to the website are directed to the product page by clicking the link.
Affiliate Marketing and Performance marketing are not the same types of marketing. Affiliate marketing is also the preferred method.